A comprehensive, panel-by-panel walkthrough of every SellerAmp SAS feature — from account setup to advanced sourcing workflows.
SellerAmp SAS — Sourcing Analysis Simplified — is a product research and profitability analysis tool built specifically for Amazon sellers. Its core purpose is to answer three questions for every product you evaluate:
SellerAmp SAS is available across three tools included in every subscription:
Full-screen view for deep-dive analysis at your computer. All panels visible simultaneously.
Side-by-side view — launches automatically on Amazon product pages or in two clicks on any website.
The ideal retail arbitrage tool. Scan a barcode or use your device's share feature to open SAS instantly.
Supports US, UK, Canada, France, Spain, Germany, and Italy — switch with a single click.
Visit selleramp.com/pricing and choose your plan. You can start with a 14-day free trial. Once registered, install the Chrome extension from the Chrome Web Store and download the mobile app for iOS or Android.
In the SellerAmp settings, connect your Amazon Seller Central account using your API keys and credentials, then authorize SellerAmp to access your account data. This enables the Seller Central quick-access buttons and inventory visibility.
This is the most important setup step. Every calculation in SAS is driven by the values you set here. If these are wrong, every number you see will be wrong.
Key values to configure in your Settings panel:
The Quick Info Panel is your first stop when evaluating any product. It provides an at-a-glance summary of the four most critical metrics, recalculated instantly as you adjust your cost and sale prices.
Your net profit after all Amazon fees and your cost of goods. Turns green when it meets your minimum threshold.
Return on investment — what you get back relative to what you put in. Your primary profitability signal.
The product's current Best Seller Rank in its primary category. Lower = faster-selling.
The maximum you can pay for the product and still meet your profit and ROI minimums. Never exceed this.
Before buying any product, the Alerts Panel must be clear. It uses a traffic light system to flag issues that could prevent you from selling profitably — or at all.
Confirms whether your Seller Central account is approved to list this product or brand.
Flags if the product contains restricted materials. These require special FBA handling and may be blocked.
An amber alert when Amazon itself sells this product. Amazon competes for the buy box and can suppress other sellers.
A red alert indicating known intellectual property complaints or a private label product. Proceed with extreme caution or skip entirely.
The Offers Panel gives you a complete picture of the competitive landscape for this listing. Understanding who you are competing against — and what happens to your ROI if you match their price — is essential before committing to a buy.
Toggle between All Sellers and Prime Only to understand the FBA-specific competition — the sellers you are actually competing against for the Prime buy box.
This panel tells you how the product sells over time — both right now and historically. A strong current rank means little if the product sells inconsistently or if the price fluctuates wildly.
Switch between Current, 30 days, 90 days, 180 days, and All History. Always check at least the 90-day view before buying. A product with an excellent current BSR but an erratic 90-day rank is a volatile buy.
The Profit Calculator is the financial engine of SellerAmp SAS. It gives you a true view of your return by accounting for every cost involved in the sale — not just Amazon fees.
Switch between FBA and FBM to compare the profitability of each fulfillment method for this specific product. Some low-rank, heavy products perform better as FBM due to high fulfillment fees.
All variables update instantly. Use this to model scenarios before you buy:
SellerAmp SAS integrates directly with Keepa to provide interactive historical charts. Visual price and rank history is often faster to interpret than raw numbers — patterns reveal themselves at a glance.
Visualize rank trends over 30, 90, 180 days or the full product history. Look for consistent low rank, not spikes.
Track how the Buy Box price has moved over time. A collapsing Buy Box is a warning sign before you source.
Compare lowest FBA and FBM prices historically to understand price floor trends.
Track how many sellers have entered or left the listing over time — a rising seller count compresses margins.
The ROI Panel bridges your profit targets and your pricing decisions. Rather than working backward manually, SAS calculates — for a range of ROI percentages — exactly what sale price you need to achieve each target.
Build powerful custom product searches using filters including sales rank range, price history, stock levels, and more. Save searches as templates and share them with team members or virtual assistants. Works across all sourcing methods: OA, RA, wholesale, and Amazon flips.
Analyze every product in any Amazon seller's storefront through SAS. View their top brands, top categories, and individual product metrics. This is one of the most effective lead-generation techniques for online arbitrage — find a successful seller and reverse-engineer their sources.
Export your SAS analysis data directly to one or more connected Google Sheets as you source. Configure the fields and column order to match your own workflow. You can also export custom Google Sheets formulas. This is essential for managing a pipeline of leads and tracking purchased inventory.
Add timestamped notes to any ASIN and apply custom tags for organization. Your entire analysis history is searchable by tag or note text. This turns your SAS history into a personal sourcing database — revisit products by tag (e.g., "Seasonal" or "Replenishable") without re-researching from scratch.
If your source has a storewide or product discount, select the discount percentage and SAS immediately recalculates your cost, profit, ROI, and Max Cost. This is especially useful during retailer sale events where cashback or coupon stacking applies.
Search any product on eBay for active listings or recent sold data directly from within SAS. Useful for validating demand, researching price floors, or identifying products that may perform better as eBay sales than Amazon FBA.
When connected to a BQool Repricing Central account, you can set your cost price, minimum price, maximum price, and repricing rules at the point of sourcing — without switching tools. Syncs bidirectionally and is built into all three SAS tools.
For UK and EU sellers, this panel displays the sales rank, Buy Box price, fulfillment type, and your calculated profit and ROI across European Amazon marketplaces. Exchange rates update automatically. Choose between EFN and Pan-EU for cross-border fee calculations. Switch your full SAS analysis to any supported country with one click.
Every product you have ever analyzed is logged in SAS, regardless of which tool you used. The history is fully searchable. Use it to revisit seasonal products, track replenishable items, or identify previously near-profitable products that may have become viable as competition or pricing has shifted.
Use this sequence every time you evaluate a product in SellerAmp SAS. Work through each step in order and stop the moment a product fails your criteria — do not proceed to the next step.